Dared to Dream...
The daughter of immigrants and the
son of a father born in poverty,
Linda and Brian Kaminski put
everything on the line--investing
their savings, mortgaging their
home, selling the family car,
borrowing on credit cards, and when
that fell short, selling many of
their possessions--to research
advanced skin care formulas and
start their own skin care business.
Without a car, Brian pedaled a
bicycle around town while Linda gave
away skin care samples to shoppers
in the parking lot of their local
Shopping center. Today their company,
L'BRI PURE n' NATURAL, based in
Mukwonago, Wisconsin, is the
nations leader in providing
aloe-based skin care, beauty, and
nutritional products through a
network of independent Consultants.
road to leading a
multi-million-dollar company began
in 1977 when then 20-year-old
newlywed, Linda Kaminski, was
introduced to the concept of direct
selling. She eventually quit
her secretarial job to devote
herself full-time to the direct
selling business, becoming the top
seller for a national skin care
company. Meanwhile, Linda's
husband, Brian, was employed in the
aluminum foundry of Milwaukee's
sprawling Briggs & Stratton factory.
Molten aluminum in excess of 1,220
degrees Fahrenheit was poured into
dies for casting the block and parts
of lawnmower engines.
On one day in 1985, at about noon, a
forklift delivering a large pot of
molten metal to the die casting area
slammed on the brakes. Like a
wave splashing over a break wall,
super-heated aluminum spewed from
the pot, soaking Brian Kaminski from
the waist to the floor. Brian
was rushed by ambulance to the Burn
Unit of Milwaukee's St. Joseph
Following initial treatment at the
hospital, Brian was sent home with
strict orders to treat the
third-degree burns with a
prescription salve and bandages to
prevent life-threatening infection.
It was difficult to remove the
bandages to put on the salve without
further damaging the burns, Linda
recalled of the ordeal. Brian
recounted, It got worse and in a
few days I could hardly walk. It
Linda added, We kept up this
routine for about five days and
Brian was still in pain and the
wounds looked terrible. A
friend suggested that they try aloe
vera. The Kaminski's were aware
aloe vera was a popular home remedy
for minor burns, but Brian's burns
were definitely not minor.
At this point, Linda said, we had
nothing to lose because the salve
and bandages were not working.
She removed the bandages for the
last time and spread aloe on the
damaged skin. Within two days,
the pain subsided and Brian's legs
appeared to be healing. On the
follow-up visit to the doctor, the
physician scolded them for not
following his instructions.
Linda remembered, He gave us a long
lecture of how lucky we were that
some major infection hadn't settled
into the skin. He told us the
prescription salve contained certain
things to help ward off infection
and that there was a reason you keep
the burns covered. The doctor
insisted they stop using the aloe
and return to the prescribed salve
and bandage treatment.
We just felt good about the aloe,
Brian said. So we kept using
it, and I got better. There was no
scarring. The doctors and nurses
were amazed how well my burn healed,
and we attributed it to the aloe.
Brian recovered and returned to work
at the foundry, but within six years
he left his factory job to work
fulltime with Linda in her
In 1998, remembering their
experience with aloe vera, Linda and
Brian decided to start their own
skin care company with formulas
based on aloe vera. Brian
explained, Most skin care products
begin with water as the basic
ingredient. Instead of water,
we decided to use aloe vera as the
According to the Kaminski's, aloe
vera contains 75 nutrients, 200
active compounds, 20 essential
minerals, 18 amino acids, and 12
vitamins. Nicknamed the burn
plant, aloe vera has been the
subject of numerous scientific
inquiries and has been used as a
healing agent for thousands of
Working with bio-chemists, Linda and
Brian supervised the formulation of
several aloe vera-based, all-natural
skin care products. Brian
stated, We wanted skin care
formulas that were pure and natural,
of the highest quality, and that
would promote healing to help people
have younger, healthier skin.
We made sure everything was well
within FDA regulations and was
documented to be healthy for the
Combining their names, Linda and
Brian named their new company L'BRI PURE n' NATURAL, pronounced Lih-Brye.
The bio-chemists went to work to
create a comprehensive skin care
line of cleansers and moisturizers.
The Kaminski's were told the work
would take up to a year and the
price tag would be high.
To meet the research and development
costs, Linda and Brian mortgaged
their home, raising $200,000.
They borrowed $150,000 on credit
cards, committed their entire family
savings, and then sold their boat,
car, and a number of household
goods. Without a car, Brian
rode a bicycle around town.
the first products began arriving
from the lab. Among them was
L'BRI Daily Moisturizing Hand & Body
Lotion, made with aloe and 41 other
ingredients, including vitamins,
natural botanicals, Echinacea
extract, ginseng extract, and
cucumber essence. The office
and distribution center were located
in the basement of the couples
Linda said, We knew our products
were superior, and people would love
them, if they tried them. The
couple leased a compact car and
Linda drove to a local shopping center parking
lot to give away half-ounce samples
of the lotion and other products.
At this time we were so far in
debt, the business was now about
survival, she added.
Linda continued, I positioned the
car so I could see people coming out
of the local shopping center. I asked people to
try a free sample of our pure and
Many people accepted the samples and
soon Linda and Brian were filling
orders from their home.
In the years since, Brian estimates
the company has distributed more
than 100,000 free samples of various
L'BRI PURE n' NATURAL products.
Brian no longer rides a bicycle to
work and years ago Linda stopped
handing out samples in parking
lots. Their company now occupies a
large office and distribution
complex southwest of Milwaukee.
Several thousand L'BRI PURE n' NATURAL independent sales
Consultants represent the products
one recent morning, while walking
through the busy shipping
department, chatting with happy
employees and watching L'BRI PURE n' NATURAL cartons fill UPS trucks,
Brian told a guest, I was confident
that if we worked hard, did the
right things, sold a good product at
a fair price with good service, we
would be successful.
L'BRI PURE n' NATURAL markets skin
care, nutritional, and beauty
products from its offices in
Mukwonago, Wisconsin through a
national network of several thousand
independent sales Consultants. Free
samples of the most popular skin
care products are available with a
small shipping and handling charge.
To receive free samples, go to the
Home Page and click on Free Samples.
Linda and Brian Kaminski's amazing
story is now the subject of a book,
Dare to Dream.
are a few excerpts.
To receive your own copy of
Dare to Dream
consultant's website and order in
the Accessories category under Go