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Wisconsin man and wife team bet everything to champion advanced skin care formulas 

The daughter of an immigrant and the son of a father born in poverty, Linda and Brian Kaminski put everything on the line, investing their savings, mortgaging their home, selling the family car, borrowing on credit cards, and when that fell short, selling many of their possessions to raise cash to research advanced skin care formulas and then organize a company to market them. 

Without a car, Brian pedaled a bicycle around town while Linda gave away samples to shoppers in the parking lot of their local Wal-Mart.  Today their company, L'BRI PURE n' NATURAL, based in Mukwonago, Wisconsin, ships more than 200,000 bottles and jars of skin care lotion, face and body scrub, diet supplements, and beauty enhancers direct to customers nationwide. 

The road to leading a multi-million-dollar company began in 1977 when then 20-year-old newlywed, Linda Kaminski, was working as a personal secretary at Evinrude Motors in Milwaukee.  I was having some skin challenges, and a friend at work told me about a woman who had these skin-care products, Linda relates.  I didn't know anything about direct selling, but I called her and started using the products.  My skin improved and soon I was also selling these products to my friends. 

Linda quit her secretarial job to devote fulltime to her direct selling career, becoming the company's top seller.  Meanwhile Linda's husband, Brian, was employed in the aluminum foundry of Milwaukee's sprawling Briggs & Stratton factory.  Molten aluminum in excess of 1,220 degrees Fahrenheit was poured into dies for casting the block and parts of lawnmower engines.

In the years I was with Briggs & Stratton, I always worked in the aluminum foundry, in die casting, which is always very hot and dirty, Brian says.  I had a couple of really big burns, and many small burns on my arms and chest, but so did everyone else.  It was just part of the job. 

On this particular day in 1985, at about noon, a forklift delivering a large pot of molten metal to the die casting area slammed on the breaks.  Like a wave splashing over a break wall, super-heated aluminum spewed from the pot, soaking Brian Kaminski from the waist to the floor.  Brian was rushed by ambulance to the Burn Unit of Milwaukee's St. Joseph Hospital. 

Following initial treatment at the hospital, Brian was sent home with strict orders to treat the third-degree burns with a prescription salve and bandages to prevent life-threatening infection.  It was difficult to remove the bandages to put on the salve without further damaging the burns, Linda recalls of the ordeal.  Says Brian, It got worse and in a few days I could hardly walk.  It wasn't healing. 

Linda adds, We kept up this routine for about five days and Brian was still in pain and the wounds looked terrible.  A friend suggested they try aloe vera.  The Kaminski's were aware aloe vera was a popular home remedy for minor burns but this was no minor burn. 

At this point, Linda says, we had nothing to lose because the salve and bandages were not working.  She removed the bandages for the last time and spread aloe on the damaged skin.  Within two days, the pain subsided and Brian's legs appeared to be healing.  On the follow-up visit to the doctor, the physician scolded them for not following his instructions. 

He gave us a long lecture of how lucky we were that some major infection hadn't settled into the skin, Linda says.  He told us the prescription salve contained certain things to help ward off infection and there's a reason you keep the burns covered.  The doctor insisted they drop the aloe and return to the salve and bandages. 

We just felt good about the aloe, Brian says.  So we kept using it, and I got better.  There was no scarring.  The doctors and nurses were amazed how well my burn healed, and we attributed it to the aloe.  Brian recovered and returned to work at the foundry but within six years he left his factory job to help his wife full-time in her home-based business. 

In 1998, remembering their experience with aloe vera, Linda and Brian decided to start their own skin care company with formulas based on aloe vera.  Explains Brian, Most skin care products begin with water as the basic ingredient.  Instead of water, we decided to use aloe vera as the base. 

According to the Kaminski's, aloe vera contains 75 nutrients, 200 active compounds, 20 essential minerals, 18 amino acids, and 12 vitamins.  Nicknamed the burn plant, aloe vera has been the subject of numerous scientific inquiries and has been used as a healing agent for thousands of years. 

Working with bio-chemists, Linda and Brian supervised the formulation of several aloe vera-based, all-natural skin care products.  We wanted skin care formulas that were pure and natural, of the highest quality, and that would promote healing to help people have younger, healthier skin, Brian says.  We made sure everything was well within FDA regulations and was documented to be healthy for the skin. 

Combining their names, Linda and Brian named their new company L'BRI PURE n' NATURAL, pronounced , Lih-Brye.  The bio-chemists went to work to create a comprehensive skin care line of cleansers and moisturizers.  The Kaminski's were told the work would require as long as a year and the price tag would be high. 

To meet the research and development costs, they mortgaged their home, raising $200,000.  Linda and Brian borrowed $150,000 on credit cards, committed their entire family savings, and then sold their boat, their car, and a number of their household goods.  Without a car, Brian rode a bicycle around town. 

Finally, the first products began arriving from the lab.  Among them was L'BRI Daily Moisturizing Hand & Body Lotion, made with aloe and 41 other ingredients, including vitamins, natural botanicals, Echinacea extract, ginseng extract, and cucumber essence.  The office and distribution center were located in the basement of the couples suburban home. 

We knew our products were superior, and people would love them, if they tried them, Linda says.  The couple leased a compact car and Linda drove to a Wal-Mart parking lot to give away half-ounce samples of the lotion and other products.  At this time we were so far in debt, the business was now about survival, she adds. 

I positioned the car so I could see people coming out of Wal-Mart, she describes her sampling technique.  I asked people to try a free sample of our pure and natural lotion.

Many people accepted the samples and soon Linda and Brian were filling orders from their home.   

In the years since, Brian estimates the company has distributed more than 100,000 free samples of various L'BRI PURE n' NATURAL products. 

Brian Kaminski no longer rides a bicycle to work and years ago Linda stopped handing out samples in parking lots.  Their company now occupies a large office and distribution complex southwest of Milwaukee.  Several thousand L'BRI PURE n' NATURAL independent sales consultants represent the products nationwide.  Annual sales are on target to exceed $5 million dollars this year.   

On one recent morning, while walking through the busy shipping department, chatting with happy employees and watching L'BRI PURE n' NATURAL cartons fill UPS trucks, Brian told a guest: I was confident that if we worked hard, did the right things, sold a good product at a fair price with good service, we would be successful. 

L'BRI PURE n' NATURAL markets skin care, nutritional, and beauty products from its offices in Mukwonago Wisconsin through a national network of several thousand independent sales consultants.  The company offers a selection of free samples of its most popular products, asking the consumer pay $6.75 for shipping and handling.  Samples include a cleanser, freshener, and moisturizer packaged as the Customized Skin Care Trio, Smooth n Firm Eye Repair Gel, Facial Masque, Rejuvenating Enzyme Facial Peel, and the L'BRI Moisturizing Hand & Body Lotion. 


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Hundreds of skin-care products. So many choices. Which products work best?

 

Todays skin-care consumer is justifiably confused, especially those con- fronting difficult skin issues such as eczema; psoriasis; adult acne; skin rashes; excessively oily, flaky and itchy skin; a  combination of dry and oily skin areas; rosacea; and even a combination of conditions. Many factors cause the skin to rebel: the environment, diet, medications, hormones, stress, and chemotherapy. Another is the mixing of products from various manufacturers

applying a hodge-podge of products not formulated to work together. Just as it is dangerous to combine home cleaning products, it can be damaging to combine skin care products from a variety of manufacturers.

Due to the extensive amount of skin care products on the market, consumers tend to purchase a mix of products and brands that synergistically dont work together. A typical vanity is stocked with a wide-range of brand names and products. Brand B moisturizer is applied after Brand A cleanser and Brand C anti-aging serum is used in conjunction with Brand D facial masque. One may ask: Is that a problem? The answer is a resounding,

Mixing Skin Care Products

Can Lead to Confused Skin

Linda Kaminski, Founder L'BRI PURE n' NATURAL

Yes!

Mixing brands and products may lead to a form of chemical warfare, and the skin is the victim. A skin-care manufacturer will formulate products within a specific pH balance range, blending ingredients that complement one another for best results. For example, the cleanser has a certain pH level and so does the freshener and moisturizer. The term pH refers to the measurement of

the acids and alkali in the skin. The amount of acid in the skin determines the skins resistance to bacteria.

However, one company's pH balance range may be quite different from the pH balance range of another manufacturer. One brand may not work in harmony with another brand. Mix and match brands and the result in the long run can be damaging. Skin that becomes off-balance and confused may develop blemishes, allergies, rashes, and any number of other skin conditions.

 

Using products that contain proven healing ingredients such as Aloe can be extremely beneficial to confused skin. Aloe, known as natures pharmacy, provides 75 nutrients, 200 active compounds, 20 essential minerals, 18 amino acids, and

12 vitamins. For those undergoing radiation therapy, Aloe can help ease painful treatment. Be sure to find and use products where Aloe is listed first on the list of ingredients.

Clear, smooth, healthy skin is the beginning of a beautiful, youthful look. The basis of healthy, beautiful skin is a

 

regular program of intelligent skin care.

Tips for a Life Time of

Healthy-Looking Skin:

Avoid mixing skin care products. Use a skin care system intended to work together to maintain the skins natural pH balance.

 

Drink plenty of water.

Don't use products containing drying alcohol.

 

Avoid cleansers that suds.

 

Avoid products containing artificial coloring agents, synthetic fragrances, parabens, propylene glycol, waxes, mineral oil, or sodium laurel sulfates.

Don't go to bed wearing make- up.

Increase fiber intake.

Don't smoke. Smoking constricts blood vessels, causing premature wrinkling.

 

Use natural based products.

Don't use soap as a skin cleanser. All skin types, by nature, are on the low pH side, or slightly acidic, measuring about

6 on the pH scale. One of the greatest enemies to the skins pH balance is soap because soap leaves the skin in an alkaline state that is receptive to bacteria.

Get your beauty sleep. Eight hours is best.

Think positive, healing thoughts.

The skin is a marvelous organ and responds quickly to kind- ness and care. When you care for your complexion it will do everything naturally possible to be soft, clear, healthy, and youthful in appearance.


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When considering home-based business, evaluate product benefits, company support

This year, nearly 14 million Americans will operate a home-based sales business, according to the Direct Selling Association, and in the United States, direct selling is a $30 billion industry.  If you are considering a direct selling business, carefully investigate the company's products or services as well as the kind of support you may expect to receive, advise Brian and Linda Kaminski, co-founders of L'BRI PURE n' NATURAL, a direct selling company specializing in skin care, nutrition, and beauty products. 

Every direct selling company is different, and the company you choose needs to fit your lifestyle and expectations, explains Linda Kaminski, a successful direct seller since 1981.  Ask yourself, is this a product that is beneficial for consumers and something people need and demand?  Is this a consumable product that lends itself to repeat, on-going sales?  Finally, is this a product you can believe in? 

The companies level of support is important, says Brian Kaminski.  Look for a business opportunity that has a low start-up cost, where the independent sales person need not invest in costly inventory, and where the sales person is not responsible for deliveries, he advises, adding, Then look into how much support the company offers.  For example, according to Brian Kaminski, L'BRI PURE n' NATURAL provides its independent sales consultants on-going education and training, free personalized websites, a product sampling program, income from retail as well as internet sales, cash bonuses, travel rewards, and an automobile allowance.

Build your business based on proven, exceptional products and with a marketing plan that earns an ongoing income based on personal effort, Linda Kaminski advises.  The customers of our L'BRI PURE n' NATURAL products tend to be intensely loyal to our brand because many of our aloe vera-based products contain proven ingredients that promote healthy skin. 

The Kaminski's strongly suggest consumers study the labels and learn about the ingredients before investing in a skin care product.  Look for ingredients that are safe, effective, and healthy for your skin, Linda suggests.  

Brian talks about the intangible benefits of being an independent sales representative for a company such as L'BRI PURE n' NATURAL.  This kind of business gives people self-confidence, gets them thinking about having goals for their lives, and provides the courage to do things they never considered possible, he says.  This is a business that's about more than making a dollar.  This is something that makes people feel better about themselves. 

Adds Linda, Selling is about helping another person solve a problem or fulfill a need.  Help people discover a quality product, and the end result will be a sale. 

Linda and Brian Kaminski were introduced to direct selling in 1980 and the following year, Linda became an independent sales representative for a national skin care company.  Within four years, she led her company in sales and sponsoring.  Brian later joined her in the direct selling business and in 1998, they founded L'BRI PURE n' NATURAL to market skin care, nutritional, and beauty products.   

From offices in Mukwonago, Wisconsin, L'BRI PURE n' NATURAL markets its products through a national network of several thousand independent sales consultants.  The company offers a selection of free samples of its most popular products, asking the consumer pay $6.75 for shipping and handling.  Samples include a cleanser, freshener, and moisturizer packaged as the Customized Skin Care Trio, Smooth n Firm Eye Repair Gel, Facial Masque, Rejuvenating Enzyme Facial Peel, and the L'BRI Moisturizing Hand & Body Lotion. 


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Before buying skin care products, read the labels, study ingredients  

When it comes to skin care products, consumers should read the label before purchasing, advise Linda and Brian Kaminski, co-founders of L'BRI PURE n' NATURAL, a national marketer of aloe-based skin care, nutritional, and beauty products.  

People read the labels of the foods they eat; we want them to read the labels of what they put on their skin, says Linda Kaminski.  Educating consumers about heavy oils, potentially harmful chemicals, artificial coloring, and manufactured fragrances found in many skin care products is best for everyone in the long-term. 

Were very passionate that products perform and do what they promise, Brian says.  In general, as an industry, skin care and cosmetics sell a lot on fluff and pretty looks, sweet scents, and attractive models.  Consumers see the advertising and purchase products without realizing the products may contain pore-clogging waxes, drying alcohols, heavy oils, and potentially harmful preservatives. 

The first item listed on a label is the products primary ingredient, he says.  For example, many skin care products list water as the primary ingredient.  Explains Brian Kaminski, Water is okay, but aloe vera is better.  I think everyone would agree, especially anyone who has tried it, that aloe vera is better for your skin than water.  For this reason, we suggest looking for skin care products that list aloe vera rather than water as the basic ingredient.

According to Brian and his wife, Linda, aloe vera contains 75 nutrients, 200 active compounds, 20 essential minerals, 18 amino acids, and 12 vitamins.  Nicknamed the burn plant, aloe vera has been the subject of numerous scientific inquiries and has been used as a healing agent for thousands of years. 

Customers of L'BRI PURE n' NATURAL products tend to be intensely loyal to the L'BRI brand because the company's skin care products use aloe vera as the basic ingredient rather than water.  At L'BRI, we talk about educating consumers so they can judge for themselves what is better for them, Linda explains.  Which is better?  Aloe or water?  Which would you prefer, a water-based product or a skin care product that uses aloe as the primary ingredient? 

Adds Brian, An educated customer will purchase the best products for themselves and their family.  When considering a skin care product, we want people to read the label before admiring the attractive bottle and enjoying the scent.  Does the product contain water, mineral oil, artificial coloring, and beeswax, or do the ingredients promote skin health? 

In addition to aloe vera, L'BRI PURE n' NATURAL skin care products contain select natural vitamins, herbs, sea plants, and botanicals formulated to heal, nurture, and rejuvenate the skin.  The company's formulations rely on coneflower, Japanese green tea, passion flower, ginseng, and a variety of other botanicals. 

Before investing in a skin care product, study the label and learn about the ingredients, suggests Linda Kaminski.  Look for ingredients that are safe, effective, and healthy for your skin. 

Founded in 1998, L'BRI PURE n' NATURAL markets skin care, nutritional, and beauty products from its offices in Mukwonago, Wisconsin through a national network of several thousand independent sales consultants.   

The company offers a selection of free samples of its most popular products, asking the consumer pay $6.75 for shipping and handling.  Samples include cleanser, freshener, and moisturizer contained in a Customized Skin Care Trio, facial scrub, enzyme facial peel, eye repair gel and facial masque.